E-commerce Platform Optimization and SEO Strategy
- Project location typePartial Onsite
- Project Typefixed
- Duration
- Level
- Language
- English LevelProfessional
Project Description
Twilight Nova Technologies focuses on enhancing e-commerce platforms to maximize user experience, drive sales, and optimize digital marketing efforts. This project involves a thorough review and optimization of the current e-commerce platform, along with implementing an effective SEO strategy to boost online visibility and attract more traffic. The goal is to enhance the e-commerce website’s performance, streamline user experience, and implement best practices in SEO to improve search engine rankings. The ideal candidate will have expertise in e-commerce platforms, digital marketing, and SEO to transform Twilight Nova Technologies' e-commerce operations into a more competitive and profitable venture.
Roles and Responsibilities:
- Conduct a detailed audit of the existing e-commerce platform to identify areas for improvement in user experience and conversion rate optimization.
- Develop and implement a comprehensive SEO strategy to improve keyword rankings, organic traffic, and overall visibility in search engines.
- Optimize website content, metadata, and on-page elements to align with SEO best practices.
- Utilize tools like Google Analytics and SEO plugins to monitor website performance and track key metrics.
- Collaborate with content creators to develop and execute a content strategy that aligns with SEO goals.
- Implement technical SEO improvements, such as optimizing site speed, mobile-friendliness, and site architecture.
- Train and mentor the in-house marketing team on SEO best practices and tools.
- Provide regular reports and updates to management on SEO performance and recommend ongoing optimizations.
Skills Required:
- E-commerce Platform Management
- SEO (Search Engine Optimization)
- Digital Marketing Strategy
- Web Analytics (Google Analytics)
- Content Marketing
- Keyword Research and Analysis